Moscow, March 1, 2011. SIBUR has completed the updating and consolidation of its corporate web-resources on the basis of two key internet sites.
All of the commercial functions previously covered by the general corporate website and the sites of the various industrial enterprises will now be concentrated in a single commercial site, located at http://b2b.sibur.ru. Customers and SIBUR partners will have access to e-commerce services with respect to the company's products, information about competition and tender procedures, and the procurement of raw materials.
The general corporate website, located at www.sibur.ru, contains basic information about the company. The updated version of the corporate website features a new design with an emphasis on the visual perception of information through promotional blocks on key products and a multimedia flow of key video and photo materials.
In addition, based on the general corporate website, the phased-in consolidation of the websites of the company's subsidiaries has also been completed. The first phase, which took place in 2007, involved the partial integration of the design of more than 20 websites of the company's industrial affiliates, featuring SIBUR's own corporate style, including its logo and company colours, while preserving the historically established elements of visual identity. In the nex phase, all relevant content of the affiliate's websites were incorporated into a single platform of the corporate site and the old sites were subsequent closed. This created a convenient way for all users to obtain relevant information about the Holding and its subsidiary companies – all in a single resource. This approach corresponds to basic tendencies observed in the development of large international holdings with an extensive network of regional offices.
Despite the fact that the visual perception of the Holding has been unified online, a new version of the corporate site provides for the independent operation of the relevant company divisions by regional content managers. In effect, enterprises receive additional opportunities to inform the public using new media tools. For the convenience of users of existing company websites, they will automatically be transfered to the relevant sections of the corporate website.
Corporate websites of SIBUR that are not connected to industrial sites continue to operate independently. These include the CITCO trading company (www.citco-gmbh.at), the Representative office of SIBUR in China (www.siburchina.cn), marketing websites to promote the company's products (http://www.sibur-geo.ru), PPA (http://www.siburem.ru) and others. The sites of enterprises operating as joint ventures will also continue to function independently ("RusVinyl”, "Yugragazpererabotka", "POLIEF", "NIPIgaspererabotka", and "Biaksplen").
International Media Relations