Perm, 4 August 2013. The National Basketball Association (NBA) and SIBUR opened the Olympiets facility in Perm to accommodate the first basketball court refurbished under their multiyear partnership to provide safe and accessible basketball facilities, grow the appeal of basketball in Russia, and promote an active lifestyle. The opening ceremony was attended by the Chair of the Perm Territory Government Gennady Tushnolobov, Head of the Perm City Administration Dmitry Samoilov, SIBUR CEO Dmitry Konov, NBA Vice President – International, Russia David Watts, NBA stars, twin brothers Brook and Robin Lopez, and President of VTB United League Sergey Kushchenko.
The refurbished court hosted a basketball tournament between SIBUR's team and the representatives of legislative and executive bodies of the Perm Territory and the city of Perm, as well as a basketball master class for kids by the Lopez brothers.
As part of their partnership, the NBA and SIBUR launched a program to regenerate basketball facilities in 10 cities in Russia. The improved facility in Perm will increase opportunities for the community, including SIBUR’s employees and their children, to learn and play the game of basketball.
Dmitry Konov commented, “SIBUR provides broad support to professional and amateur sports in the regions where we operate. Our joint project with the NBA gives us another opportunity to increase youth involvement in sports and healthy lifestyle. As a city renowned for its basketball achievements, Perm is the right place to kick off our project.”
“The NBA is excited to begin our court regeneration project together with SIBUR in Perm,” said David Watts. “The Perm community is historically an enthusiastic supporter of basketball. The NBA has a worldwide commitment to growing the game of basketball, and this project will assist our Russian fans to stay connected with our league. SIBUR’s organizational and administrative support is invaluable to providing Perm with unique experiences and expanded access to basketball.”
SIBUR is a uniquely positioned vertically integrated gas processing and petrochemicals company. SIBUR owns and operates Russia’s largest gas processing business in terms of associated petroleum gas processing volumes and is a leader in the Russian petrochemicals industry.
SIBUR supports multiple professional sports clubs and projects promoting a healthy lifestyle. In 2013, it provided financial support to build the SIBUR ARENA basketball facility in Saint Petersburg and sponsored the All Starts charity basketball game. In 2014, SIBUR joined the NBA programme to promote basketball in Russia. The Company also partners the Student Basketball Association of Russia. As part of its NBA partnership, SIBUR supported the first Moscow NBA 3X Basketball tournament held on 12–13 June at the Gorky Park in Moscow.
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2013-14 season featured a record 92 international players from 39 countries and territories. NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which set a record last year with more than 9.5 billion page views, with more than half of all visitors originating from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 600 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $230 million to charity, completed more than 2.8 million hours of hands-on community service, and created more than 860 places where kids and families can live, learn, or play.
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